For discussion: Op-Ed about Harley’s future

[Peter Cooke]

The motorcycle customer has changed quite a bit. Just a few years ago, very few 16-25 year olds were into motorcycles or motorsports at all. I am heavily involved in motorcycle dragracing and saw very little participation from teenagers or early 20's wanting to get involved. Now that seems to be changing a bit. There are more younger people showing up and getting back into it. It seems motorcycles may have skipped a generation, but I think there is hope. I see it with people wanting to learn hands on trades and work on engines, etc. Younger people seem to be getting back into it.

It appears you may be onto something....

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