Originally posted by Knotthed
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I think that trying to get children from non-motorcycling families interested in motorcycling or antique motorcycling is not relevant to the issue of “growing the AMCA membership” or even increasing the numbers of younger (adult) members in the AMCA. Motorcycling, of any sort, for young people has always been a tough sell to non-motorcycling families.
Antique motorcycling enthusiasts begin to a large extent as motorcyclists. They get interested in old motorcycles at some stage in their life. Perhaps early on because all they can afford is an old bike. Maybe they like the challenge of rebuilding/restoring a treasured relic. Or they have a desire to get back into motorcycling with a bike like they used to have (or would have liked to have had). Or they are looking for a hobby, investment, want to recapture lost youth – whatever. It is my contention that motorcyclists (current or former) - at all adult ages - are the AMCA’s best potential source for new members.
It is also clear to me that the AMCA has, for some years now, studiously neglected to encourage motorcyclists, in general, to become active in antique motorcycling by joining the AMCA. The statistics show this. There are over 8.5 million motorcycles registered for road use in the USA. The 2013 US membership in the AMCA was around 9,300 full members. That is 1 Antique Motorcycle Club member for every 914 street-licensed motorcycles. In Britain, with about 1 million motorcycles on the road and 17,000 VMCC members there is 1 Vintage Motor Cycle Club member for 59 street motorcycles. Even in Canada, where the climate in many areas discourages motorcycling for part of the year, there is 1 Canadian Vintage Motorcycle Group member for 240 street motorcycles.
The conclusion that I make from these figures is that the AMCA’s current “market penetration” is very poor, compared to the two other Antique motorcycle clubs with which I am familiar. It is necessary, I think, that the AMCA has to look more closely at the current situation than it has with the strategic plan document in the May-June issue of The Antique Motorcycle (p49-53). It should look in detail at all particular aspects of the Club’s concepts of mission, its operations, its organizational structure and democratic representation, and as to what it does or does not offer existing and new members. I am not being critical of what the AMCA Board has put together and published, or of the individuals on that Board. But what is there is very generalized and not specific as to exactly how the AMCA, at all levels, Board, staff, Chapters, and individual members should, can or will have to work together to make the AMCA not only a growing more successful club, but also one which gives more back to each member in service and enjoyment of their old motorcycles and motorcycling.
AFJ
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